When we think of business networking, we think of well-dressed mixers, plenty of handshakes, and continuously introducing ourselves, our roles, and our experience. That is, however, simply one type of networking. You’re more than likely not going to be able to shake hands with every prospective client.
Even if you meet the proper people, they will hear a lot of the same things throughout a networking event. The purpose of networking is to stand out and make a positive impression. A little-known fact is that using a business card is one of the best methods to make and leave a lasting impression.
The following are some reasons why business cards may be one of your most effective marketing tools.
1. It makes an immediate and lasting impression
Giving someone a business card while introducing yourself and your company will help them offer an opinion of you. Even if they forget about you and whatever information you shared, they will have the actual card to contact you again. Leaving someone with a tangible way to communicate with you is far more effective than simply saying your name and hoping it works.
2. They are constantly working.
You’ve made a connection when you pass your card to someone, client or not. You can use another type of advertising: word of mouth if you have a strong business card. Sharing your card with one person allows them to share it with someone else who may require your services.
3. You’ll present a professional image.
It helps you give a personal commitment and confidence in what you do for a living when selling your ideas and business. Some potential clients will assume you have one and will ask for one before you can finish your name. A business card is also a display of foresight. It’s important to remember that you should be able to return the favor for every business card you receive.
4. They are cost-effective.
Unlike fixed posters and banners, business cards provide cost-effective self-promotion.
You can get roughly 100 business cards for less than the price of a large pizza or a morning cappuccino.
Yes, changing some basic features (such as the quality of the paper, color, or adding other distinctive designs) may increase the cost, but you can’t expect others to invest in you if you aren’t willing to spend it yourself.
5. They’re compact but powerful
Because of their small size, business cards can be given to practically anyone at any time. It’s unnecessary to refer users to a website. You may extend your marketing efforts further and in real-time if you have a pocket or wallet-sized business card.
6. There are no technical issues
Nowadays, almost everything is digital. There’s a lot you can accomplish online or on your smartphone. Although marketing is done digitally, there is so much stuff on the internet that a simple “go check out my site” is not going to cut it. Business cards, unlike websites or data connections, do not fall due to servers problem.
7. Show your ideas
Your business card should be a distinctive expression of your firm, regardless of what field you’re in or who you’re attempting to advertise to. You’re competing with tens of thousands of other people, so you need to stand out. The design elements are used at this point. It’s crucial to maintain a consistent aesthetic across all of your marketing efforts. Consider how the format, color, and material of the actual card can be used to start a conversation.
8. They speak on your behalf through others.
If you are unable to attend a marketing event, you may be able to have one of your most powerful employees go in your place and act as a representative. However, simply sending someone in your place is insufficient. That’s where the business card comes in. If your design is excellent, it will be reflected in your employees as they network for you. Allowing someone else to represent you and your company will also instill trust, which is an added benefit.
9. They are fast.
The target audience won’t have time to sit down with each of you if you’re at a mixer with 50 or so other like-minded people all wanting to get noticed. That’s something they might not even want to do. Business cards take a limited amount of time you have to make an impact and communicate your information with the people you’re looking to connect with.
Any business, from restaurants to tire stores, needs business cards. They also help in the generation of new business while also assisting in the keeping of existing consumers.