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The importance of social media doesn’t only reach Facebook, Reddit, Instagram and LinkedIn. Your business should have a social media presence on whichever apps your audience spends the foremost time, which might include emerging platforms like TikTok or Pinterest. Trouble is, many digital marketing agencies are unwilling to expand their social media services beyond the “big four” platforms. If you discover yourself during this situation, it’s going to be time to figure with a digital marketing agency with the pliability to expand your social media strategy.

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