AI is changing the future of Marketing. It thinks, responds and performs tasks based on the data that is being fed into it.
In this era of automation and advanced technologies, if you are not using AI in your marketing strategies, then you are lagging. AI-based solutions can help create a highly personalized user experience. NLP (Natural Language Processing) is a subset of Artificial Intelligence. It is an exceptionally powerful tool which can convert written/ printed matter and spoken words into data which computer can read. Natural Language Processing applications are integrated with Machine Learning, which will enable marketers to analyze user content at a micro-level.