MAJOR CONTENT MARKETING TRENDS IN 2021

Content marketing services agencies have the opportunity to enhance and strengthen their strategies with the start of a new year. Now that 2020 is over, it’s time for us to look ahead at what 2021 will bring. Let’s take a look at five content marketing trends you should consider this year.
Trend #1: Personalized Content
The buyer’s expectations have changed over the course of time. Today, a typical customer would want you to communicate with them in a personalized way. Personalization gives you an advantage over your competitors. According to a credible report, personalized lead nurturing can increase sales opportunities by a staggering 20%. Owing to the growing popularity, the scope for personalized content is increasing big time. Statistically speaking, content marketing agencies in Canada state that the demand for personalized content has gone up by 92 percent.

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